New Post (111) : Tic Tac Toe lessons in advertising.
A Tic, a Tac & a Toe.
1. Tic Tac toe
-also spelled tick tack toe
-also called Noughts and Crosses
-a pencil-and-paper game)
The Goal:
Get three X's in a row (horizontal, vertical, or diagonal) before the opponent gets three O's in a row.
2. Tic Tac Toe lessons in advertising:
-align your strategy, creative, media.
-be aware that the enemy is “another” brand / ad agency & brand owner-client…with a play of their own.
Be sure to---Pick “one” enemy to play against.
-beginner’s have an advantage (do not fritter it away)(leadership has its rewards). Play speed is of no particular importance. Just try to be the first to roll.
Remember:
-The winner takes “all”.
-Innovation is out. WIN-novation is in.
-& the most important "mantra" is to---Enjoy the game !
Charlie Brown
