app-vertising is the new ad-vertising.

New Post (65) : app-vertising is the new ad-vertising.

Nearly two billion people worldwide are already using browsers.
It is clear that browser-based app-vertising holds the greatest promise.
The "app-vertising" business is capturing the imaginations of brand marketers worldwide.
App-vertising is the use of applications to deliver branding, messages, content, or functionality to reach target audiences.
If you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you.
Whether you're new to app-vertising or already reaping its benefits, you need to know a few things.
App-vertising goes beyond mobile
Much of the noise in the marketplace is about mobile apps for the iPhone or Android, so you may be wondering where Web apps can take your business.
Whether it is apps for the iPad, netbooks, television set-top boxes, car electronics, or the Web, …you're probably interacting with the technology more frequently than you think.

Charlie Brown

India : Investing in think Tanks.

New Post (64) : India : Investing in think Tanks.

Think tanks are autonomous institutions …autonomous from their funding sources, be it, public or private that are tasked to contribute to the making of public policy.

India probably has the second largest number of think tanks in the world after the United States.
((( Not surprising given that both countries are democracies and encourage public debate ))).

As a modern/progressive and democratic society, India must invest in (both) quantity and quality think tanks.
The larger public good requires …the fullest use of experts and expertise (and an encouragement of OPEN debate).

The economy and strategic-security studies should be at the core of these think tanks. So, “”“iGUESS”””.

Charlie Brown