New Post (182) : A corporate going “social” takes time and commitment.
Going “social” is not a flirting engagement.
Social initiatives must be integrated in everything the organization does:
Use intelligence gathered through social media in improving business, to create new products and services, and improve the company's ability to predict potential outcomes in the market.
Have a social mindset reflected at all touch points and within all business functions.
Going social doesn't happen overnight, so don't expect it to.
Gauge where you are and take the necessary steps to solidify your current position—or advance it.
Social media engagement is for Corporate branding, what product advertising is for brand development
As a corporate ---never stop asking---Are we doing enough? What more can we do?
Going forward consumers will screen and prioritize products based on the credibility of their makers as responsible entities.
Social and societal are intimately wedded ideas. You need rich content to communicate well.
Be honest. Consumers can always see through a hoax.
Charlie Brown
