New Post (209) : A world without in-the-face advertising.
Imagine … a billboard with only a giant brand logo featured on it.
A bar code or dot matrix code embedded in it. [A QR code (abbreviated from Quick Response code) is a type of matrix bar code (or two-dimensional code)]
Use your smart phone to click a picture of it.
The smart phone reads the code and opens up a choice of print and videos for the brand.
Watch the advertising portfolio of the brand at your leisure on your smart phone.
Then order what you like. (also from your smart phone)
Eventually the billboards will shrink to a (near) size zero.
This change will un-clutter our urban environs………..so we will “see more” of our surroundings.
He who will usher in this change and lead it ? …………………will make a fortune.
Are the telecom companies listening ??? Are the brand owning advertiser's listening ???
To my mind - The name tag "smart phone" will have to be changed - to something more appropriate.
This is applicable to not just street media (OOH).........same holds for TV & print media too. WOW. That (sure) would be a game changer !
Charlie Brown
