What don't they like ? tells us a whole lot more !

New Post (123) : What don't they like ? tells us a whole lot more !

There's nothing wrong with giving the people what they want.
But if that's all you do, you're missing the chance for major innovations.
More often than not…
The consumers didn't know they wanted it until they had it. But once they had it, they liked it and then they wanted it.
The WANTING IS A POST-RATIONALIZATION. (example: cell phones)
Innovation springs from understanding consumers better than they understand themselves.
If you can do that, you'll reward them with great new products, and they'll reward you with their money.
If you ask people what they want, they will primarily give you responses based on what they've already seen. People are much better at processing and discussing what they know than they are at imagining new things.
We can "want" only things that we have already seen or conceived of. So when you ask consumers what they want, you'll get only the tip of the iceberg of what's possible.
To get to the “real” opportunities for product innovation, you have to dig deeper.
You have to study how consumers behave and interact with their needs and products. Then you can GLEAN INSIGHTS from what you've OBSERVED.
Finally, you feed those insights to your marketing team in a creative environment—and watch the real innovation happen.

Think about this…
-Rather than asking consumers what they want, ask them about what they already have.
What do they like about current products? WHAT DON'T THEY LIKE ? They'll be able to give you much more useful information when they are drawing from personal experience.
-Observe your subjects as they use the products in everyday life. Try to see everything they do that relates to the need your product fills.
[The "Got Milk" campaign emerged from a media team observing real consumers with (and without) milk in their homes.]
-Few products exist in a vacuum.
Chairs and computer desks are built at heights that work together for you.
Also, rather simplistically stated---"You buy butter because someone made bread".
As the relevant peripheral products evolve, new opportunities emerge for you to evolve your product.

The most important thing is to KEENLY OBSERVE & --- “NEVER STOP ASKING QUESTIONS”.

Charlie Brown

The Blood Demon/S inside us !

New post (122) : The Blood Demon/S inside us !

1. A highly acclaimed Social Hindi play, “Rakht Beej” (meaning: Blood Seed)

Written by : Dr. Shankar Shesh
Directed by : Arun Mathur

"Rakht Beej" explores & exposes the blood demons inside all of us.

To be something or to get everything these blood demons (inside us) encourage us to : ………………“use each other”.

Strongly recommended. An absolutely must watch play. Theater at it’s insightful best.

2. The mythology of Rakhht Beej:
According to Hindu mythology there was a demon named Rakhtbeej ( Rakht means blood and Beej means seed) which means his blood would work as a seed. He had a boon that if his blood ever touched the ground, it would grow a new body of that demon. He started taking benefit of this boon by killing people, doing anti-religious activities and doing all sorts of evil work. Finally Goddess Durga had to descend to the earth in the form of Kali to kill this demon. But the problem was that as Durga would cut off his neck, a new fresh body of this demon would appear because his blood would fall on the ground and create a new body. So he would get a new body every time Goddess Durga tried to kill him. Finally Goddess Kali (an incarnation of Durga) cut off his neck and collected all his blood in a pot and drank it. She did not let a drop of blood reach the ground and this is how she was able to kill this demon. Since most of the Kali photos show Kali killing this demon and drinking his blood, and she has body parts wrapped around her body, a lot of people mistakenly think that she likes the blood, which is not true. These body parts are of the demons, not of some innocent people or some innocent animal. She had to drink the blood only because she wanted to kill this demon, not because she likes the blood.

Note/Clarification:
The play only uses the mythology as an inspiration. However the setting is a 100% contemporary. To perhaps make it easy to relate to. Hence it comes across as more real. More shocking !

Charlie Brown