THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION

New Post (99) : THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION

Ireland may be ---the land of the horse…but…
Ireland faces some tough decisions over the plight of the horses that people can no longer afford to keep.
It's a terrible situation at the moment but its happening and something has to be done to prevent these poor unwanted creatures from starving to death.
They are ---"THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION"--- whose plight animal welfare organization/s say can only be solved now by a mass national cull.
Bought as trophy-pets during the boom years, homeless horses now run wild in their thousands across the Republic.
Most abandoned by owners who have no money for their upkeep.
Ireland has ---the highest horse population per capita--- in the whole of Europe.
Although there are no official figures, animal charities estimate that ---“up to 20,000 horses could be owner-less and fending for themselves”.
With the prospect of a harsh winter and no let up in the economic gloom, the only solution to the problem is to cull those animals left to forage for themselves.
At the height of the boom a NON-thoroughbred horse bought as a pet could cost up to €4,000; today, that price can be as low as €50.

It’s such a pity !

Charlie Brown

“THE MEDIUM IS THE MESSAGE” !

New Post (98) : “THE MEDIUM IS THE MESSAGE” !

I have (only) an “instinctive” appreciation of the proposed thought.
But would be happy to have it explained to me at: charliebrownru@yahoo.com

1. The medium is the message ---is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book:
Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.

Question-What does this mean for marketers ?
Th implications for ---content and delivery.

2. I find it difficult to reconcile the thought with --- SPAM filters (on e-mail accounts), unwanted caller/SMS block list register (for cell phones) ,…etc-etc. Granted an individuals privacy concerns need to be addressed and ensured. Nevertheless…

Question-How are marketers using new media to ride clear over such hurdles ?

3. The jockeying between traditional media and new media seems inevitable. Then...

Question-How will traditional media re-invent itself to prevent (or defer) being swamped out by the new media ?
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The Point: The flocking/herding presence of corporates and brands on “web era digital platform based social media” is a symptom of an inadequate understanding of---the truly visionary insight: “The medium is the message”.

"UNDERSTAND" thy "evolving" consumer. ....
Do not chase, ape n mimic them. That will get you nowhere.

Charlie Brown