How to spread the good word around.

New Post (172) : How to spread the good word around.

Try using the SPI’s.
A Social Persuader and Influencer (or SPI). is characterized by:
-Being hyper-connected. Frequently at the centre of large, established social communities. (Both, on and off the net)
-Being credible. Habitually garnering useful information is key for an SPI type. [Hence they are more likely to be considered “experts” by others.]
-Being talkers. Especially about products and services {and even “IDEAS”}. [They are likely to recommend something they like, and when they do, they are more likely to tell lots more people.]
The 2 step challenge for marketing professionals (then) is:
-How do you find these “influencers” ?
-How do you “influence” these “influencers” ?
The chain reaction to follow thereon is pretty much on “auto-pilot mode”.
Think of SPI’s as “subsidizing” your marketing spend. (Or ‘multiplying” it’s efficacy manifold.)

Foot note: Excuse me (but) I am not an SPI.

Charlie Brown

A tidal wave of “Chronic Fatigue Syndrome”.

New Post (171): A tidal wave of “Chronic Fatigue Syndrome”.

In medical terms………

1. Chronic Fatigue Syndrome (CFS) {also known as chronic fatigue and immune dysfunction syndrome (CFIDS), Myalgic Encephalomyelitis (ME) and by other names} is a complex and debilitating chronic illness that affects the brain and multiple body systems.

It affects the lives of those who live with it everyday.

In another context…………..

2. A variant of the chronic fatigue syndrome has assumed a collective affliction status………in country after country........in the Middle East and North Africa.

A simmering fatigue with failed governance that is now quite clearly on the boil.

3. No easy pill popping prescription will make it go away. Major sweeping change is inevitable. A new world order will emerge.

The victims have had enough and will not settle for any half measure appeasement.

Charlie Brown