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Friday, June 3, 2011

A corporate going “social” takes time and commitment.


New Post (182) : A corporate going “social” takes time and commitment.

Going “social” is not a flirting engagement.
Social initiatives must be integrated in everything the organization does:
Use intelligence gathered through social media in improving business, to create new products and services, and improve the company's ability to predict potential outcomes in the market.
Have a social mindset reflected at all touch points and within all business functions.
Going social doesn't happen overnight, so don't expect it to.
Gauge where you are and take the necessary steps to solidify your current position—or advance it.

Social media engagement is for Corporate branding, what product advertising is for brand development
As a corporate ---never stop asking---Are we doing enough? What more can we do?  
Going forward consumers will screen and prioritize products based on the credibility of their makers as responsible entities.
Social and societal are intimately wedded ideas. You need rich content to communicate well.

Be honest. Consumers can always see through a hoax.

Charlie Brown

Tuesday, May 31, 2011

A complaining customer is valuable.


New Post (181) : A complaining customer is valuable.

Businesses can turn customer complaints into a valuable source of insight.
Businesses should educate employees down the ranks—especially frontline employees—about the value that customer complaints provide to companies.
Complaints are a crucial source of information about potential problems with products, services, or procedures that might be causing customer attrition in addition to customer dissatisfaction.
They provide companies an opportunity to perform service recoveries and engage customers in a dialogue while doing so.
Companies that truly listen to their customers' complaints will gain valuable insights about customer needs and wishes. Companies can then apply those insights to improve the customer experience.

A complaining customer is a whole lot better than one who walks away from you silently.

A certain company opened up a “call a Director” direct line and gained immensely from it.

Charlie Brown

Friday, May 27, 2011

Whatever happened to “brand surprise” ?

New Post (180): Whatever happened to “brand surprise” ?

A story from an aerated beverages company that prides itself on innovation and innovision -------- and being in synch with consumers.

A brand manager for this leading beverage company observed that consumers relate specific colors with specific flavors.

He was keen to put a twist on the insight……….and make “brand surprise” a part of the offering.

His recommendation to scramble up the color and flavor equation was met with a wall of resistance. (within his organization).
 
Why does an orange flavored drink have to be orange. Why can’t it be a turquoise blue ?
Why can’t a strawberry flavored drink be in a cola brown.
And so on……….

The element of discovery by consumers and the resulting surprise on each occasion of consumption could well have been the strength of the brand.

He'd proposed a range of 7 drinks. 

People have an innate urge to take a gamble. This is as significant an insight as can be.

The brand manager got moved over to sales administration. (the concept was not even given a chance to be tested)

That’s how the “colors strategy” died.

Charlie Brown   

Wednesday, May 25, 2011

Meat factories on legs.


New Post (179) : Meat factories on legs. 

Food for thought…(chew on it)…Industrial meat production treats animals as simply that, meat. We have reduced animals to nothing more than a means to our ends of cheap food. Moral consideration requires that we must consider animals as more than just meat factories on legs. Animals are created beings that we must wisely manage & not treat as means. It is because of our unwise stewardship of creation that our food production is riddled with unnaturally-raised, diseased animals. Industrial meat production overcrowds animals, predisposing them to develop diseases and be unhealthy, which is why they are fed antibiotics and other medicines. As the bacteria get resistant to the antibiotics, the producers have to keep ramping up and changing the doses. High-density animal production operations can increase livestock disease incidence, the emergence of new, often antibiotic-resistant diseases, and air, groundwater and surface water pollution associated with animal wastes. Feedlot animals are fed antibiotics everyday, which leach out through animal waste into waterways and increase bacteria drug resistance.  Antibiotic-resistant bacteria is a health concern for humans as antibiotic-resistant diseases become more available to the public. Animals are also forced to eat food which they are un-adapted for. Cows are fed corn, ground up cow parts, and other assorted "muck". As herbivores, they are only adapted for eating grass, and yet they are fed corn because it is cheap (due to overproduction) and cow parts, because it provides protein to make the cow grow faster. This makes cows even more prone to illnesses such as mad cow’s disease and other immuno deficient diseases. Finally, some industrial meat producers use steroids and other hormones to make cows grow faster and bigger. Other problems have resulted due to removing meat production from its natural place on a diversified farm to a sprawling feedlot operation. The high density of animals results in a high density of waste. On a sustainable farm, animal waste would be composted and added to the soil for nutrients. However, in industrial meat production, there is nowhere to put the waste, since industrial crop production uses artificial fertilizers, not good old animal poop. Additionally, the waste from industrial meat production is laced with antibiotics, hormones and steroids, which makes it unfit for many uses. The waste becomes a problem, instead of being part of a dynamic food production system. Industrial meat production waste is then dumped into our waterways and is a major cause of marine-life-killing algae blooms and unhealthy wildlife through the absorption of the chemicals. Our unwise stewardship shows results in two ways, declining healthfulness of food and large, preventable environmental problems. Just as with the declining nutrients in produce, there are fewer nutrients in corn-fed, industrially raised beef. Grass-fed chicken has more Omega-3s and other nutrients than industrially raised ones. Grass fed cows have more nutrients and minerals. This shows that our tinkering with natural processes has had damage. Not only are the animals coping with distressing conditions, but the nutrient availability, and thus our health, has declined.

We can consume less meat, which is better for our health and creates less of a market demand that drives industrial meat production. 

Charlie Brown

Monday, May 9, 2011

Like there is no tomorrow.

New Post (178) : Like there is no tomorrow.

The trouble with us is that we are not living WITH the world. We are living OFF the world.

What will happen when tomorrow comes? A scary thought………..

The resources of the world are finite.

Charlie Brown

Thursday, May 5, 2011

Estonia + Finland show the way to a better world.

New Post (177) : Estonia + Finland show the way to a better world.

An admirable duo … (these twin sisters) …

Anu Tali (born June 18, 1972 in Tallinn is an Estonian conductor. She started her musical training as a pianist, and graduated from the Tallinn Music High School in 1991. She continued her studies in the Estonian Music Academy as a conductor with Kuno Areng, Toomas Kapten and Roman Matsov. From 1998 to 2000, she studied at the St. Petersburg State Conservatory with Ilya Mussin and later with Leonid Korchmar. She began conducting studies in 1995 with Jorma Panula at the Sibelius Academy in Helsinki. Anu Tali and her twin sister Kadri Tali founded the Nordic Symphony Orchestra (NSO) in 1997, originally named Estonian-Finnish Symphony Orchestra with Anu Tali being the orchestra's conductor and Kadri Tali the manager.

Old fashioned neighbourly --- Musical collaboration --- may well save the world. (by saving our souls first).

Even fierce enemies like---The 2 Koreas could take a tentative few steps towards peace by initiating musical (and other artistic) collaboration. Will they ?

Common folks want music in their lives. Not a cacophony of bombs exploding in their midst.
Is that too hard to understand !

Charlie Brown

Wednesday, May 4, 2011

Now that Osama is done…

New Post (176) : Now that Osama is done…

What next ?

Think tanks are abuzz with speculation that USA will move to set up a full military presence in Indian Kashmir in less than 5 years ……..i.e. before China becomes the world's largest economy in 2016..............as a sweetener India will be offered some "CHOCOLATES".

India is likely to take the bait under the weight of the goodies on offer.
What those goodies will be is a no brainer.

This high altitude base will put pressure on China and ..................(effectively)....break up the BRIC bloc.

Additionally with China in some dis-comfort, this will put Iran (too) in a “reflective” state.

Footnote: Holding on to the base in Okinawa is proving to be a diplomatic hard nut for the USA with the Japanese ever growing reluctance to antagonize a rising China (next door).

Makes sense to me.

Charlie Brown