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Thursday, January 20, 2011

The Indian IndiGo flies into the limelight..

New Post (113) : The Indian IndiGo flies into the limelight.

As reported in a press release by Airbus…

IndiGo commits to 180 A320s,
-largest jet order in aviation history

India's largest low-cost carrier, IndiGo has signed a Memorandum of Understanding for 180 eco-efficient Airbus A320 aircraft.
Of these, 150 will be A320neo’s and 30 will be A320s.
It is the largest single firm order number for large jets in commercial aviation history.
Also makes IndiGo "a launch customer for the A320neo".

SUPER ! Now that is a giant leap into the big time league for - Indian avia carriers.

Rider : To my friends in India I have this to say - "Fly ‘em folks. But develop the capability to build ‘em too".

Charlie Brown

Wednesday, January 19, 2011

Two strangers walking through the night in Kobe !

New post (112) : Two strangers walking through the night in Kobe !

I watched this tele-drama - “The Children of Kobe” on - NHK World TV.

A most sensitively made film. Left me totally in awe. Saw it twice on the same day.

The backdrop:
January 17, 1995. A powerful earthquake hit the city of Kobe, Japan. In an instant, the large modern city was reduced to rubble, with 6,434 people dead.
Precious family members, familiar homes, gainful work, normal lives: without warning, all these and more were wiped out.

The story line:
Two well known Japanese actress and actor, Eriko Sato and Mirai Moriyama,
…play characters that both grew up in the town of Kobe and actually experienced the quake.
Strangers...to each other...They happen to meet 15 years after they survived this terrible disaster as children, and walk through the night of Kobe, …depicting internal struggles which they had kept silent since the earthquake.

When I watched it the 2nd time over it had retained all of its magic for me. The film has great repeat value.

Catch it. Watch it. Be touched. Be transformed.

Charlie Brown

Sunday, January 16, 2011

Tic Tac Toe lessons in advertising.

New Post (111) : Tic Tac Toe lessons in advertising.

A Tic, a Tac & a Toe.

1. Tic Tac toe
-also spelled tick tack toe
-also called Noughts and Crosses
-a pencil-and-paper game)

The Goal:
Get three X's in a row (horizontal, vertical, or diagonal) before the opponent gets three O's in a row.

2. Tic Tac Toe lessons in advertising:

-align your strategy, creative, media.

-be aware that the enemy is “another” brand / ad agency & brand owner-client…with a play of their own.
Be sure to---Pick “one” enemy to play against.

-beginner’s have an advantage (do not fritter it away)(leadership has its rewards). Play speed is of no particular importance. Just try to be the first to roll.

Remember:
-The winner takes “all”.
-Innovation is out. WIN-novation is in.
-& the most important "mantra" is to---Enjoy the game !

Charlie Brown

Saturday, January 15, 2011

Go-&-Ogle !

New Post (110) : Go-&-Ogle !

The origin of the name of this search engine:

Google = Go + ogle

Go: To move or proceed.

Ogle: To look or stare.

Google = Proceed to Look.

All other "popular" interpretations are pure fable, spun yarn, fiction.
e.g. : a play on the number 'googol'. A googol is equivalent to a 1 followed by 100 zeros.
Amusing !

Charlie Brown

Friday, January 14, 2011

'Tamaso Ma Jyotir Gamaya'

New Post (109) : 'Tamaso Ma Jyotir Gamaya'

Makar Sankranti is one of the most auspicious occasions for the Hindus, and is celebrated in almost all parts of the country in myriad cultural forms, with great devotion, fervour & gaiety.
It is a harvest festival.
Makar Sankranti is perhaps the only Indian festival whose date always falls on the same day every year i.e. the 14th of January.

Makar Sankranti is the day when the glorious Sun-God begins its ascendancy and entry into the Northern Hemisphere and thus it signifies an event wherein the Sun-God seems to remind their children that 'Tamaso Ma Jyotir Gamaya', may you go higher & higher, to more & more Light and never to Darkness.

To Hindus, the Sun stands for knowledge, spiritual light and wisdom. Makar Sankranti signifies that we should turn away from the darkness of delusion in which we live, and begin to enjoy a new life with bright light within us to shine brighter and brighter. We should gradually begin to grow in purity, wisdom, and knowledge, even as the Sun does from the Day of Makar Sankranti.

Charlie Brown

Wednesday, January 12, 2011

From Gangsters to Banksters.

New Post (108) : From Gangsters to Banksters.

1. A few interesting interpretations of the word "bankster" as sourced from the web:

A blend word derived from combining "banker" and "gangster." Usually referred to in the plural form "banksters" to refer to a predatory element within the financial services industry, such as those offering "too good to be true" adjustable mortgage rates for home buyers

A hybrid of the words "banker" and "gangster." These are integral to the capitalist system. While a gangster might steal your possessions with a knife or a gun, a bankster will steal your possessions with a pen, paper and "legal" (read as "unjust") fine print.

A bankster is a member of the financial services industry, primarily interested with the welfare of the capitalist class and their lackeys.

A blending of "banker" and "gangster", used to characterize the inherently fraudulent nature of Fractional-Reserve banking (as opposed to 100% gold reserve backed banking, which is the only honest form of banking).

In more recent popular usage, often refers in a vague way to the forces of "Wall Street", or to those persons in the financial services industry who grow rich despite the continued impoverishment of those who depend on their services, and despite their apparent inability to succeed in business without constant government assistance. Bail outs ?

Small actions by some "artists" , big crashes for "all" & sundry !

2. An alternate view from a highly venerated banker:
http://www.acus.org/new_atlanticist/ackermann-we-stand-crossroads

Charlie Brown

Significance of 108 in Hinduism and Yoga.

New Post (107) : Significance of 108 in Hinduism and Yoga.

The number's significance is OPEN to interpretation.
But 108 has long been considered a sacred number in Hinduism and yoga.

Traditionally, malas, or garlands of prayer beads, come as a string of 108 beads (plus one for the "guru bead," around which the other 108 beads turn like the planets around the sun).
A mala is used for counting as you repeat a mantra—much like the Catholic rosary.
Renowned mathematicians of Vedic culture viewed 108 as a number of the wholeness of existence.
According to yogic tradition, there are 108 pithas, or sacred sites, throughout India. And there are also 108 Upanishads and 108 marma points, or sacred places of the body.
And, yes, one can offer a yoga mala of 108 Sun Salutations.

Below are some of the many reasons that have been given for having 108 beads on a mala,
…as well as a few other points of interest. None of these reasons are being promoted here as more or less true than the others. However, you may notice that 108 appears to be somewhat like a road map of reality in general, and the human in particular.
Harshad number: 108 is a Harshad number, which is an integer divisible by the sum of its digits (Harshad is from Sanskrit, and means "great joy")
Desires: There are said to be 108 earthly desires in mortals.
Lies: There are said to be 108 lies that humans tell.
Delusions: There are said to be 108 human delusions or forms of ignorance.
Heart Chakra: The chakras are the intersections of energy lines, and there are said to be a total of 108 energy lines converging to form the heart chakra. One of them, sushumna leads to the crown chakra, and is said to be the path to Self-realization.
Sanskrit alphabet: There are 54 letters in the Sanskrit alphabet. Each has masculine and feminine, shiva and shakti. 54 times 2 is 108.
Pranayama: If one is able to be so calm in meditation as to have only 108 breaths in a day, enlightenment will come.
Upanishads: Some say there are 108 Upanishads, texts of the wisdom of the ancient sages.
Sri Yantra: On the Sri Yantra there are marmas where three lines intersect, and there are 54 such intersections. Each intersections has masculine and feminine, shiva and shakti qualities. 54 times 2 equals 108. Thus, there are 108 points that define the Sri Yantra as well as the human body.
Marmas: Marmas or marmasthanas are like energy intersections called chakras, except have fewer energy lines converging to form them. There are said to be 108 marmas in the subtle body.
Time: Some say there are 108 feelings, with 36 related to the past, 36 related to the present, and 36 related to the future.
Planets and Houses: In astrology, there are 12 houses and 9 planets. 12 times 9 equals 108.
Goddess names: There are said to be 108 Indian goddess names.
Gopis of Krishna: In the Krishna tradition, there were said to be 108 gopis or maid servants of Krishna.
1, 0, and 8: Some say that 1 stands for God or higher Truth, 0 stands for emptiness or completeness in spiritual practice, and 8 stands for infinity or eternity.
Sun and Earth: The diameter of the Sun is 108 times the diameter of the Earth. The distance from the Sun to the Earth is 108 times the diameter of the Sun.
Moon and Earth: The average distance of the Moon from the Earth is 108 times the diameter of the Moon.
Silver and the moon: In astrology, the metal silver is said to represent the moon. The atomic weight of silver is 108.
Meditations: Some say there are 108 styles of meditation.
Breath: Tantra estimates the average number of breaths per day at 21,600, of which 10,800 are solar energy, and 10,800 are lunar energy. Multiplying 108 by 100 is 10,800. Multiplying 2 x 10,800 equals 21,600.
Paths to God: Some suggest that there are 108 paths to God.
Smaller divisions: The number 108 is divided, such as in half, third, quarter, or twelfth, so that some malas have 54, 36, 27, or 9 beads.
Hinduism: 108 is said to refer to the number of Hindu deities. Some say that each of the deities has 108 names.
Stages of the soul: Said that Atman, the human soul or center goes through 108 stages on the journey.
Dance: There are 108 forms of dance in the Indian traditions.
Praiseworthy souls: There are 108 qualities of praiseworthy souls.
Meru: This is a larger bead, not part of the 108. It is not tied in the sequence of the other beads. It is the quiding bead, the one that marks the beginning and end of the mala.

REGARDLESS of the meaning of 108, it is important that if a mala is used to count mantras, the mantra be remembered with sincerity, devotion, feeling, and full attention.

Charlie Brown