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Saturday, April 30, 2011

Caught in the cracks.

New Post (174) : Caught in the cracks.

The contemporary world is a wall.
The building bricks being --- aggressive commercialism, advanced technology, transnational migrations, institutionalized violence and rapid global environmental destruction…………….

Most common folks are just “caught in the cracks of this wall”. (You tell me. Do we have a choice ?)

What exactly is it that we are building ??? ...a brave new world for 1% of the people !!!

Charlie Brown

Friday, April 29, 2011

I’d love to fly on the Kulula airlines.

New Post (173) : I’d love to fly on the Kulula airlines.

Enjoy this “sampling” of in flight announcements that are “supposedly” made on Kulula airlines: { A no frills airline, providing low cost tickets.}
Very hilarious (indeed) … makes the prospect of flying with Kulula an experience to look forward to.

On a flight with a very “senior” flight attendant crew, the pilot said, “Ladies and gentlemen, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants.”
On landing, the stewardess said, “Please be sure to take all of your belongings. If you’re going to leave anything, please make sure it’s something we’d like to have.”
“Ladies and gentlemen, if you wish to smoke, the smoking section on this airplane is on the wing. If you can light ‘em, you can smoke ‘em.”
“There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane.”
As the plane landed and was coming to a stop at Durban Airport, a lone voice came over the loudspeaker: “Whoa, big fella. WHOA!”
From a Kulula employee: “Welcome aboard Kulula 245 to Calgary. To operate your seat belt, insert the metal tab into the buckle, and pull tight. It works just like every other seat belt; and, if you don’t know how to operate one, you probably shouldn’t be out in public unsupervised.”
“In the event of a sudden loss of cabin pressure, masks will descend from the ceiling. Stop screaming, grab the mask, and pull it over your face. If you have a small child traveling with you, secure your mask before assisting with theirs. If you are traveling with more than one small child, pick your favorite.”
Weather at our destination is 50 degrees with some broken clouds, but we’ll try to have them fixed before we arrive. Thank you, and remember, nobody loves you, or your money, more than Kulula Airlines.”
“Your seats cushions can be used for flotation; and in the event of an emergency water landing, please paddle to shore and keep them with our compliments.”
“As you exit the plane, make sure to gather all of your belongings. Anything left behind will be distributed evenly among the flight attendants. Please do not leave children or spouses.”
Overheard on a Kulula flight into Cape Town, on a particularly windy and bumpy day: During the final approach, the Captain really had to fight it. After an extremely hard landing, the Flight Attendant said, “Ladies and Gentlemen, welcome to The Mother City. Please remain in your seats with your seat belts fastened while the Captain taxis what’s left of our airplane to the gate!”
Another flight attendant’s comment on a less than perfect landing: “We ask you to please remain seated as Captain Kangaroo bounces us to the terminal.”
After a real crusher of a landing in Johannesburg, the attendant came on with, “Ladies and Gentlemen, please remain in your seats until Captain Crash and the Crew have brought the aircraft to a screeching halt against the gate. And, once the tire smoke has cleared and the warning bells are silenced, we will open the door and you can pick your way through the wreckage to the terminal.”
Part of a flight attendant’s arrival announcement: “We’d like to thank you folks for flying with us today. And, the next time you get the insane urge to go blasting through the skies in a pressurized metal tube, we hope you’ll think of Kulula Airways.”
“Thank you for flying Kulula. We hope you enjoyed giving us the business as much as we enjoyed taking you for a ride.”

Highlight:
All of the above cleverly released on the internet …is a super example of how to make viral marketing on the World Wide Web … work for your business.

My hats off to the marketing folks at Kulula Airways.

Charlie Brown

Thursday, April 28, 2011

How to spread the good word around.

New Post (172) : How to spread the good word around.

Try using the SPI’s.
A Social Persuader and Influencer (or SPI). is characterized by:
-Being hyper-connected. Frequently at the centre of large, established social communities. (Both, on and off the net)
-Being credible. Habitually garnering useful information is key for an SPI type. [Hence they are more likely to be considered “experts” by others.]
-Being talkers. Especially about products and services {and even “IDEAS”}. [They are likely to recommend something they like, and when they do, they are more likely to tell lots more people.]
The 2 step challenge for marketing professionals (then) is:
-How do you find these “influencers” ?
-How do you “influence” these “influencers” ?
The chain reaction to follow thereon is pretty much on “auto-pilot mode”.
Think of SPI’s as “subsidizing” your marketing spend. (Or ‘multiplying” it’s efficacy manifold.)

Foot note: Excuse me (but) I am not an SPI.

Charlie Brown

A tidal wave of “Chronic Fatigue Syndrome”.

New Post (171): A tidal wave of “Chronic Fatigue Syndrome”.

In medical terms………

1. Chronic Fatigue Syndrome (CFS) {also known as chronic fatigue and immune dysfunction syndrome (CFIDS), Myalgic Encephalomyelitis (ME) and by other names} is a complex and debilitating chronic illness that affects the brain and multiple body systems.

It affects the lives of those who live with it everyday.

In another context…………..

2. A variant of the chronic fatigue syndrome has assumed a collective affliction status………in country after country........in the Middle East and North Africa.

A simmering fatigue with failed governance that is now quite clearly on the boil.

3. No easy pill popping prescription will make it go away. Major sweeping change is inevitable. A new world order will emerge.

The victims have had enough and will not settle for any half measure appeasement.

Charlie Brown

Monday, April 25, 2011

Godmen must think like corporate executives ? !

New Post 170) : Godmen must think like corporate executives ? !

What a wildly stupid idea !
On the demise of the Godman Sathya Sai baba, the media has been flooded with the suggestion that he should have (must have) put a succession plan in place before his passing.
Much speculation is also being made about the value of the assets controlled by the trust run under his name.
He is seen and projected as (if he was) the head of a business empire.
That persons in prominent media outlets should liken Godmen to corporate executives and expect them to act in similar ways says much about the inability of these morons working in media to see beyond commerce in anything & everything.
Godmen touch peoples lives…in a deeply spiritual way. Only the disciples know how.
Godmen are Godmen exactly because they do not care about any succession plans to manage the wealth that is made available to them by their devotees.
The spiritual world is a real & glorious one (…unlike the illusory & material one). God men have no personal need for the material trappings of the latter.
Journalists […who have become accustomed to the corrupt practice of carrying stories fed to them after being wined and dined by executives of Corporates, using up their unholy stinking PR entertainment budgets set aside for the purpose…] should refrain from commenting on Godmen and their ways.
The disciples of Godmen have no interest in the pretentiously sage advise of corrupt and/or ignorant journalists.
Succession plans in the spiritual world---is a matter that is beyond the comprehension of journalists who cover stories on corporate succession.

Charlie Brown

Wednesday, April 20, 2011

Of Laws and the ever evasive order.

New Post (169) : Of Laws and the ever evasive order.

The presence of laws and enforcement signify a tell tale underlying lack of order.
A society that needs laws is an un-civilized one.
Granted – it is a society that is ostensibly in the process of being progressively civilized ,,,,,,,,,,,but, at this moment – uncivilized.
Civilization is the end point.
Self-regulation is the hall mark of an evolved society. (too utopian ?)
Law makers may have accorded themselves and their role a certain respectability in society.
In real fact the more the push for laws the greater will be the societal push back. (ask friend Newton)

Not laws but values is what society really-really needs.

Charlie Brown

Tuesday, April 12, 2011

Kiss and make up.

New post (168) : Kiss and make up.

A kiss can bring cavity causing bacteria to your teeth.

Before you kiss and make up the next time, you'd better brush up first.

Just like a common-cold or flu virus can infiltrate the body while locking lips, the same goes for cavity-causing bacteria.

That’s serious advise for Jack n Jill. [Mr.Gaddafi and Mr.Obama may make note too]

Charlie Brown