New Post (41) : The Bollywood of USA ? Hollywood !
Interesting thought. Yet far from reality. Hollywood rules by far.
Point is---The Bollywood-Hollywood gap can indeed be closed.
My 7 point mantra for business mangers at Bollywood :
1. If song and dance sequences sell then make it your USP.
Reinforce it. Get even better at it.
2. Focus distribution abroad on non-English speaking markets around the world.
Not just on pockets of emigrant population.
3. Work on developing other revenue streams i.e. from merchandising.
4. Adopt the latest available technology and upgrade technology with a vengeance.
5. Revive "experimental" cinema to run alongside the mainstream “masala” fare.
Important to stay "credible".
The tradition for it exists. But has been allowed to lay dormant.
6. Do a (much) better job of pre-selling movies. Leverage music to achieve this.
Commit budgets to it.
7. Most importantly…(avoid the commercial urge to be a "me too” glitz and glam offering)
Base the “themes” of your movies on ever lasting / eternal, universal human “values”.
(in the backdrop of ever changing societies everywhere , in a constant churn and turmoil.)
Provide a sense / reassurance, hope if you like, of “permanence”, of “stability”.
Beneath the veneer of the “song & dance” --- Be the moral & ethical standard bearer for a better world !
A movie without a message is like---POPCORN !
Now do not ask me to explain that analogy. Go figure...
Charlie Brown
