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Wednesday, December 15, 2010

One Village One Product

New Post (77) : One Village One Product

Japan's rural entrepreneurial scheme (OVOP) is going abroad.

As they say good ideas travel. Great ideas travel faster.

The One Village One Product scheme is a way of rethinking the possibilities for small, rural populations, introducing ways to re-brand what they do best.
Founded in the Kyushu prefecture of Oita over 20 years ago, it's now being exported to some of the world's Least Developed Countries (LDCs).
It’s greatest potential is the entrepreneurial independence it encourages in many of the world's poorest communities.

Hat’s off to the Japanese ! Never out of great ideas. Most inspirational.

Countries that are pre-dominantly rural, … … …like an India for instance with (over) 600,000 villages could and should take lessons from the Japanese on “how to make this concept work” in India. The Mahatma Gandhi National Rural Employment Guarantee Act should be incorporating and adopting this concept as an integral part of it’s schemes and funding it adequately……….(rather than merely handing out doles……..for political gains…….as is the case today !).

The potential of rural (...read that as "over 70% of the population" of) India is grossly under-explored and under-tapped.

Charlie Brown