New Post (98) : “THE MEDIUM IS THE MESSAGE” !
I have (only) an “instinctive” appreciation of the proposed thought.
But would be happy to have it explained to me at: charliebrownru@yahoo.com
1. The medium is the message ---is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book:
Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
Question-What does this mean for marketers ?
Th implications for ---content and delivery.
2. I find it difficult to reconcile the thought with --- SPAM filters (on e-mail accounts), unwanted caller/SMS block list register (for cell phones) ,…etc-etc. Granted an individuals privacy concerns need to be addressed and ensured. Nevertheless…
Question-How are marketers using new media to ride clear over such hurdles ?
3. The jockeying between traditional media and new media seems inevitable. Then...
Question-How will traditional media re-invent itself to prevent (or defer) being swamped out by the new media ?
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The Point: The flocking/herding presence of corporates and brands on “web era digital platform based social media” is a symptom of an inadequate understanding of---the truly visionary insight: “The medium is the message”.
"UNDERSTAND" thy "evolving" consumer. ....
Do not chase, ape n mimic them. That will get you nowhere.
Charlie Brown
