New Post (172) : How to spread the good word around.
Try using the SPI’s.
A Social Persuader and Influencer (or SPI). is characterized by:
-Being hyper-connected. Frequently at the centre of large, established social communities. (Both, on and off the net)
-Being credible. Habitually garnering useful information is key for an SPI type. [Hence they are more likely to be considered “experts” by others.]
-Being talkers. Especially about products and services {and even “IDEAS”}. [They are likely to recommend something they like, and when they do, they are more likely to tell lots more people.]
The 2 step challenge for marketing professionals (then) is:
-How do you find these “influencers” ?
-How do you “influence” these “influencers” ?
The chain reaction to follow thereon is pretty much on “auto-pilot mode”.
Think of SPI’s as “subsidizing” your marketing spend. (Or ‘multiplying” it’s efficacy manifold.)
Foot note: Excuse me (but) I am not an SPI.
Charlie Brown
