New Post (98) : “THE MEDIUM IS THE MESSAGE” !
I have (only) an “instinctive” appreciation of the proposed thought.
But would be happy to have it explained to me at: charliebrownru@yahoo.com
1. The medium is the message ---is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book:
Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
Question-What does this mean for marketers ?
Th implications for ---content and delivery.
2. I find it difficult to reconcile the thought with --- SPAM filters (on e-mail accounts), unwanted caller/SMS block list register (for cell phones) ,…etc-etc. Granted an individuals privacy concerns need to be addressed and ensured. Nevertheless…
Question-How are marketers using new media to ride clear over such hurdles ?
3. The jockeying between traditional media and new media seems inevitable. Then...
Question-How will traditional media re-invent itself to prevent (or defer) being swamped out by the new media ?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Point: The flocking/herding presence of corporates and brands on “web era digital platform based social media” is a symptom of an inadequate understanding of---the truly visionary insight: “The medium is the message”.
"UNDERSTAND" thy "evolving" consumer. ....
Do not chase, ape n mimic them. That will get you nowhere.
Charlie Brown
Sunday, January 2, 2011
Friday, December 31, 2010
MMXI & some date Trivia.
New Post (97) : MMXI & some date Trivia.
For my "kiddy" readers here's some number trivia:
2011 starts with 1.1.11
It will also have 11.1.11, 1.11.11, 11.11.11.
MMXI is 2011 in Roman Numerals, M meaning 1000, X meaning 10, and I meaning 1.
Here's wishing the kids loads of fun and frolic through 2011.
Charlie Brown
For my "kiddy" readers here's some number trivia:
2011 starts with 1.1.11
It will also have 11.1.11, 1.11.11, 11.11.11.
MMXI is 2011 in Roman Numerals, M meaning 1000, X meaning 10, and I meaning 1.
Here's wishing the kids loads of fun and frolic through 2011.
Charlie Brown
The MOTHER of all Mantras !
New Post (96) : The MOTHER of all Mantras !
The GAYATRI mantra.
Sanskrit: [in the original]
Om bhoor bhuvah svah |
Tat savitur varenyam bhargo devasya dhimahi |
Dhiyo yo nah pracho dayat ||
Hindi: [an interpretation]
Tu ne hamen utpanna kiya. Paalan kar rahaa hai tu.
Tujh se hee paate praana ham. Dukhi yon ke kashta hartaa hai tu.
Tera mahaan teja hai, chhaaya hua sabhi sthan.
Srishti ki vastu vastu mein tu ho rahaa vidya maan.
Teraa hi dharte dhyaana ham, maangte hain teri dayaa
Ishvara hamaari budhi ko, sreshtha maarga par chalaa.
English: [an interpretation]
Ishwara is cause of our existence and is dearer to us than our life. He ever keeps all his devotees deserving final emancipation and striving for it, aloof from all evil and gives them their desired bliss in ‘this’ very earthly life. He permeates the whole universe, keeps all beings under control and is abode of all. We should entertain him in our souls with the utmost love and devotion. He is the creator of the whole universe and the bestower of power upon his devotees. He is the illuminator of the souls of all and imparter of all bliss. He is, most acceptable, and he is pure intelligence. May he always safeguard our intellectual faculties from all evil that we might otherwise fall into, and lead them on to do only what is good.
Charlie Brown
The GAYATRI mantra.
Sanskrit: [in the original]
Om bhoor bhuvah svah |
Tat savitur varenyam bhargo devasya dhimahi |
Dhiyo yo nah pracho dayat ||
Hindi: [an interpretation]
Tu ne hamen utpanna kiya. Paalan kar rahaa hai tu.
Tujh se hee paate praana ham. Dukhi yon ke kashta hartaa hai tu.
Tera mahaan teja hai, chhaaya hua sabhi sthan.
Srishti ki vastu vastu mein tu ho rahaa vidya maan.
Teraa hi dharte dhyaana ham, maangte hain teri dayaa
Ishvara hamaari budhi ko, sreshtha maarga par chalaa.
English: [an interpretation]
Ishwara is cause of our existence and is dearer to us than our life. He ever keeps all his devotees deserving final emancipation and striving for it, aloof from all evil and gives them their desired bliss in ‘this’ very earthly life. He permeates the whole universe, keeps all beings under control and is abode of all. We should entertain him in our souls with the utmost love and devotion. He is the creator of the whole universe and the bestower of power upon his devotees. He is the illuminator of the souls of all and imparter of all bliss. He is, most acceptable, and he is pure intelligence. May he always safeguard our intellectual faculties from all evil that we might otherwise fall into, and lead them on to do only what is good.
Charlie Brown
Thursday, December 30, 2010
Ponder these thoughts from French author Marcel Proust.
New Post (95) : Ponder these thoughts from French author Marcel Proust.
Ring in a happy 2011 with these pearls of wisdom. Enjoy…
“The real voyage of discovery is not in seeking new landscapes but in having new eyes.”
“Only through art can we emerge from ourselves and know what another person sees”
“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.”
“If a little dreaming is dangerous, the cure for it is not to dream less but to dream more, to dream all the time.”
“As long as men are free to ask what they must, free to say what they think, free to think what they will, freedom can never be lost and science can never regress.”
“I perceived that to express those impressions, to write that essential book, which is the only true one, a great writer does not, in the current meaning of the word, invent it, but, since it exists already in each one of us, interprets it. The duty and the task of a writer are those of an interpreter.”
“Every reader finds himself. The writer's work is merely a kind of optical instrument that makes it possible for the reader to discern what, without this book, he would perhaps never have seen in himself.”
“We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
“Happiness is beneficial for the body, but it is grief that develops the powers of the mind”
“Everything great that we know has come from neurotics. never will the world be aware of how much it owes to them, nor above all what they have suffered in order to bestow their gifts on it.”
“We must never be afraid to go too far, for truth lies beyond.”
I'll be back on the other side of midnight, in 2011.
Charlie Brown
Ring in a happy 2011 with these pearls of wisdom. Enjoy…
“The real voyage of discovery is not in seeking new landscapes but in having new eyes.”
“Only through art can we emerge from ourselves and know what another person sees”
“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.”
“If a little dreaming is dangerous, the cure for it is not to dream less but to dream more, to dream all the time.”
“As long as men are free to ask what they must, free to say what they think, free to think what they will, freedom can never be lost and science can never regress.”
“I perceived that to express those impressions, to write that essential book, which is the only true one, a great writer does not, in the current meaning of the word, invent it, but, since it exists already in each one of us, interprets it. The duty and the task of a writer are those of an interpreter.”
“Every reader finds himself. The writer's work is merely a kind of optical instrument that makes it possible for the reader to discern what, without this book, he would perhaps never have seen in himself.”
“We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us.”
“Happiness is beneficial for the body, but it is grief that develops the powers of the mind”
“Everything great that we know has come from neurotics. never will the world be aware of how much it owes to them, nor above all what they have suffered in order to bestow their gifts on it.”
“We must never be afraid to go too far, for truth lies beyond.”
I'll be back on the other side of midnight, in 2011.
Charlie Brown
The “other” Bharat-Natyam.
New Post (94) : The “other” Bharat-Natyam.
1. Bharata Natyam, which originates from the state of Tamil Nadu in South India, is one of the “7” popular classical dance styles in India.
A popular interpretation of the name of the style is:
BHAva (expression) + RAga (musical mode) + TAla (rhythm) NATYAM (dance) = BHARATA NATYAM
The highly cultivated art of Bharata Natyam has been handed down over the centuries by teachers called nattuvanars and ritualistic dancers called devadasis, in the temples of south India.
Besides the devadasis the court traditions also carried on the traditions of dance. The Tanjore Quartette being the most well known. They were court artists under a Maratha Ruler of Tanjore. (The Marathas ruled between the period 1674-1885 AD). They are responsible for the present day repertoire of Bharata Natyam. They composed and directed many dance items and to this day their contributions are held in high esteem and are performed in present day dance recitals. The format remains the same with a few changes here and there.
This style is a direct descendant of devotional dances performed in the temples of South India from the tenth century to the present times.
Besides the school of Bharata Natyam associated with the state of Tamil Nadu, …there is a Mysore school of Bharata Natyam which retains the traditions of temples and courts of the ancient Mysore state of Karnataka state.
2. *** An ancient name of India is Bharat.
The “other” post-15thAug1947 i.e. post-independence, “BHARAT-NATYAM” …is the one that---Indian politicos have been making the hapless gullible ignorant general Indian populace dance to.
With scams, scams and MORE scams…each one bigger than the previous one.
Charlie Brown
1. Bharata Natyam, which originates from the state of Tamil Nadu in South India, is one of the “7” popular classical dance styles in India.
A popular interpretation of the name of the style is:
BHAva (expression) + RAga (musical mode) + TAla (rhythm) NATYAM (dance) = BHARATA NATYAM
The highly cultivated art of Bharata Natyam has been handed down over the centuries by teachers called nattuvanars and ritualistic dancers called devadasis, in the temples of south India.
Besides the devadasis the court traditions also carried on the traditions of dance. The Tanjore Quartette being the most well known. They were court artists under a Maratha Ruler of Tanjore. (The Marathas ruled between the period 1674-1885 AD). They are responsible for the present day repertoire of Bharata Natyam. They composed and directed many dance items and to this day their contributions are held in high esteem and are performed in present day dance recitals. The format remains the same with a few changes here and there.
This style is a direct descendant of devotional dances performed in the temples of South India from the tenth century to the present times.
Besides the school of Bharata Natyam associated with the state of Tamil Nadu, …there is a Mysore school of Bharata Natyam which retains the traditions of temples and courts of the ancient Mysore state of Karnataka state.
2. *** An ancient name of India is Bharat.
The “other” post-15thAug1947 i.e. post-independence, “BHARAT-NATYAM” …is the one that---Indian politicos have been making the hapless gullible ignorant general Indian populace dance to.
With scams, scams and MORE scams…each one bigger than the previous one.
Charlie Brown
Wednesday, December 29, 2010
Screw It, Let's Do It : Lessons in Life and Business
New Post (93) : Screw It, Let's Do It : Lessons in Life and Business
Sir Richard Charles Nicholas Branson…
(born 18 July 1944) is a British industrialist, best known for his Virgin Group of over 400 companies.
Global entrepreneur Sir Richard Branson has built a business empire and made billions, --- yet is renowned for his approachability & for his ability to challenge and succeed against the odds.
In his book---“Screw It, Let's Do It …” he reveals the lessons from life that have helped him through his business and personal life - such as…
-believe it can be done
-if others disagree with you, try and try again until you achieve your goal
-that you must love what you do.
These and other lessons, with examples of how he learned them and how he's used them, are included in this stirring and candid look at his lessons from an truly exceptional life.
*** Inspiration that one can draw upon---“to make a difference in your own life”.
In my personal experience with his unique and awesome Virgin Group…
The one operative word that best describes his personal philosophy is IRREVERENCE”. (an idea that I have applied in the past to “advertising”.)
This permeates all of his life---businesses, adventures and charities...
PS: Also, read his autobiography “Losing My Virginity”. You will enjoy reading this one too. In his words the book is all about ---“How I've Survived, Had Fun, and Made a Fortune Doing Business My Way”.
SRCNB---A maverick multi-faceted determined pioneer if there ever was one.
He is one of a kind.
Charlie Brown
Sir Richard Charles Nicholas Branson…
(born 18 July 1944) is a British industrialist, best known for his Virgin Group of over 400 companies.
Global entrepreneur Sir Richard Branson has built a business empire and made billions, --- yet is renowned for his approachability & for his ability to challenge and succeed against the odds.
In his book---“Screw It, Let's Do It …” he reveals the lessons from life that have helped him through his business and personal life - such as…
-believe it can be done
-if others disagree with you, try and try again until you achieve your goal
-that you must love what you do.
These and other lessons, with examples of how he learned them and how he's used them, are included in this stirring and candid look at his lessons from an truly exceptional life.
*** Inspiration that one can draw upon---“to make a difference in your own life”.
In my personal experience with his unique and awesome Virgin Group…
The one operative word that best describes his personal philosophy is IRREVERENCE”. (an idea that I have applied in the past to “advertising”.)
This permeates all of his life---businesses, adventures and charities...
PS: Also, read his autobiography “Losing My Virginity”. You will enjoy reading this one too. In his words the book is all about ---“How I've Survived, Had Fun, and Made a Fortune Doing Business My Way”.
SRCNB---A maverick multi-faceted determined pioneer if there ever was one.
He is one of a kind.
Charlie Brown
Tuesday, December 28, 2010
Quotable quotes from the web-site of "India’s BEST ad school".
New Post (92) : Quotable quotes from the web-site of "India’s BEST ad school".
I enjoyed reflecting on the collection. I hope you too will………….
“ It’s kind of fun to do the impossible.” - Walt Disney
“ Education is a progressive discovery of our own ignorance.” - Will Durant
"Obstacles are those frightful things you see when you take your eyes off your goal.” - Henry Ford
“ The raft of knowledge ferries the worst sinner to safety.” - Bhagvadgita
“ I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson
“ The power of accurate observation is frequently called cynicism by those who don’t have it.” - George Bernard Shaw (1856- 1950)
“ Whenever I climb I am followed by a dog called ‘Ego’.” - Friedrich Nietzsche (1844-1900)
“ God is a comedian playing to an audience too afraid to laugh.” - Voltaire (1694-1778)
“ Facts are the enemy of truth.” - Don Quixote – “Man of La Mancha”
“ A friendship founded on business is better than a business founded on friendship.” - John D. Rockefeller (1874- 1960)
“ Wit is educated insolence.” - Carl Sagan
“ Knowledge speaks, but wisdom listens.” - Jimi Hendrix
“ The true measure of a man is how he treats someone who can do him absolutely no good.” - Samuel Johnson (1709-1784)
…and my favorite one of the lot…
“ The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” - Albert Einstein (1879-1955)
Here’s wishing my readers ---“A HAPPY NEW YEAR 2011”.
Charlie Brown
I enjoyed reflecting on the collection. I hope you too will………….
“ It’s kind of fun to do the impossible.” - Walt Disney
“ Education is a progressive discovery of our own ignorance.” - Will Durant
"Obstacles are those frightful things you see when you take your eyes off your goal.” - Henry Ford
“ The raft of knowledge ferries the worst sinner to safety.” - Bhagvadgita
“ I find that the harder I work, the more luck I seem to have.” - Thomas Jefferson
“ The power of accurate observation is frequently called cynicism by those who don’t have it.” - George Bernard Shaw (1856- 1950)
“ Whenever I climb I am followed by a dog called ‘Ego’.” - Friedrich Nietzsche (1844-1900)
“ God is a comedian playing to an audience too afraid to laugh.” - Voltaire (1694-1778)
“ Facts are the enemy of truth.” - Don Quixote – “Man of La Mancha”
“ A friendship founded on business is better than a business founded on friendship.” - John D. Rockefeller (1874- 1960)
“ Wit is educated insolence.” - Carl Sagan
“ Knowledge speaks, but wisdom listens.” - Jimi Hendrix
“ The true measure of a man is how he treats someone who can do him absolutely no good.” - Samuel Johnson (1709-1784)
…and my favorite one of the lot…
“ The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” - Albert Einstein (1879-1955)
Here’s wishing my readers ---“A HAPPY NEW YEAR 2011”.
Charlie Brown
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