New Post (102) : “To ad or not to ad” on E-books, that is the…question.
The question (really) is more about ---“How to”…
As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could --- change the publishing business.
Advertisers are experimenting with ads on e-readers, a trend that could change the publishing business.
Marketers are exploring a variety of formats, including sponsorships that give readers free books.
Videos, graphics or text with an advertiser's message that appear when a person first starts a book or along the border of the digital pages are also in the works.
Ads can be targeted based on the book's content and the demographic and profile information of the reader.
The challenge: Ads on e-books will have to contend with annoying the reader.
(I’d) Trust the ingenuity of advertisers to come up with a clever non-invasive solution.
Charlie Brown
Tuesday, January 4, 2011
Monday, January 3, 2011
WAGE RESTRAINT IN SLOVENIA AND GERMANY.
New Post (101) : WAGE RESTRAINT IN SLOVENIA AND GERMANY.
Germany and Slovenia have, chosen to liberalize their rigid labour markets,
-albeit at the margins.
Sure, population ageing is certain to put a strain on their generous social welfare systems
So, putting more people to work is the best way to guarantee their sustainability.
As countries with strong trade unions, the German and Slovenian governments have always relied heavily on social dialogue to promote economic goals.
It is, therefore, unsurprising that the two countries' impressive export performance is based on the same policy – “wage restraint”.
i.e. wage growth lagging behind productivity growth, that lowers production costs and makes exports more competitive.
Makes mighty good sense to me.
You get the much desired growth, more people employed, and a reined in inflation that benefits all !
In an old fashioned way, you'd recognize this approach as being---"some sacrifice by all for the larger good of all".
Prudence or Wisdom ---!!! ...I reckon---BOTH.
I tip my (grandpa's, frayed at the edges...) hat to Germany and Slovenia.
Salute !
Charlie Brown
Germany and Slovenia have, chosen to liberalize their rigid labour markets,
-albeit at the margins.
Sure, population ageing is certain to put a strain on their generous social welfare systems
So, putting more people to work is the best way to guarantee their sustainability.
As countries with strong trade unions, the German and Slovenian governments have always relied heavily on social dialogue to promote economic goals.
It is, therefore, unsurprising that the two countries' impressive export performance is based on the same policy – “wage restraint”.
i.e. wage growth lagging behind productivity growth, that lowers production costs and makes exports more competitive.
Makes mighty good sense to me.
You get the much desired growth, more people employed, and a reined in inflation that benefits all !
In an old fashioned way, you'd recognize this approach as being---"some sacrifice by all for the larger good of all".
Prudence or Wisdom ---!!! ...I reckon---BOTH.
I tip my (grandpa's, frayed at the edges...) hat to Germany and Slovenia.
Salute !
Charlie Brown
AM I SUFFERING FROM EARLY "DEMENTIA" ?
New Post (100) : AM I SUFFERING FROM EARLY "DEMENTIA" ?
The list of signs and symptoms mentioned in various sources for Dementia includes the symptoms listed below:
• Dementia
• Mental decline
• Cognitive loss
• Memory loss
• Short-term memory loss
• Forgetfulness
• Personality changes
• Behavioral problems
• Confusion
• Repeating questions
• Becoming lost in familiar places
• Loss of judgement
• Inability to drive
• Unable to follow directions
• Disorientation
• Neglecting personal safety
• Neglect of hygiene
• Neglect of personal appearance
• Neglect of nutrition
Be watchful of these symptoms in those near and dear to you.
Charlie Brown
The list of signs and symptoms mentioned in various sources for Dementia includes the symptoms listed below:
• Dementia
• Mental decline
• Cognitive loss
• Memory loss
• Short-term memory loss
• Forgetfulness
• Personality changes
• Behavioral problems
• Confusion
• Repeating questions
• Becoming lost in familiar places
• Loss of judgement
• Inability to drive
• Unable to follow directions
• Disorientation
• Neglecting personal safety
• Neglect of hygiene
• Neglect of personal appearance
• Neglect of nutrition
Be watchful of these symptoms in those near and dear to you.
Charlie Brown
Sunday, January 2, 2011
THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION
New Post (99) : THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION
Ireland may be ---the land of the horse…but…
Ireland faces some tough decisions over the plight of the horses that people can no longer afford to keep.
It's a terrible situation at the moment but its happening and something has to be done to prevent these poor unwanted creatures from starving to death.
They are ---"THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION"--- whose plight animal welfare organization/s say can only be solved now by a mass national cull.
Bought as trophy-pets during the boom years, homeless horses now run wild in their thousands across the Republic.
Most abandoned by owners who have no money for their upkeep.
Ireland has ---the highest horse population per capita--- in the whole of Europe.
Although there are no official figures, animal charities estimate that ---“up to 20,000 horses could be owner-less and fending for themselves”.
With the prospect of a harsh winter and no let up in the economic gloom, the only solution to the problem is to cull those animals left to forage for themselves.
At the height of the boom a NON-thoroughbred horse bought as a pet could cost up to €4,000; today, that price can be as low as €50.
It’s such a pity !
Charlie Brown
Ireland may be ---the land of the horse…but…
Ireland faces some tough decisions over the plight of the horses that people can no longer afford to keep.
It's a terrible situation at the moment but its happening and something has to be done to prevent these poor unwanted creatures from starving to death.
They are ---"THE 4 LEGGED VICTIMS OF IRELAND'S RECESSION"--- whose plight animal welfare organization/s say can only be solved now by a mass national cull.
Bought as trophy-pets during the boom years, homeless horses now run wild in their thousands across the Republic.
Most abandoned by owners who have no money for their upkeep.
Ireland has ---the highest horse population per capita--- in the whole of Europe.
Although there are no official figures, animal charities estimate that ---“up to 20,000 horses could be owner-less and fending for themselves”.
With the prospect of a harsh winter and no let up in the economic gloom, the only solution to the problem is to cull those animals left to forage for themselves.
At the height of the boom a NON-thoroughbred horse bought as a pet could cost up to €4,000; today, that price can be as low as €50.
It’s such a pity !
Charlie Brown
“THE MEDIUM IS THE MESSAGE” !
New Post (98) : “THE MEDIUM IS THE MESSAGE” !
I have (only) an “instinctive” appreciation of the proposed thought.
But would be happy to have it explained to me at: charliebrownru@yahoo.com
1. The medium is the message ---is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book:
Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
Question-What does this mean for marketers ?
Th implications for ---content and delivery.
2. I find it difficult to reconcile the thought with --- SPAM filters (on e-mail accounts), unwanted caller/SMS block list register (for cell phones) ,…etc-etc. Granted an individuals privacy concerns need to be addressed and ensured. Nevertheless…
Question-How are marketers using new media to ride clear over such hurdles ?
3. The jockeying between traditional media and new media seems inevitable. Then...
Question-How will traditional media re-invent itself to prevent (or defer) being swamped out by the new media ?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Point: The flocking/herding presence of corporates and brands on “web era digital platform based social media” is a symptom of an inadequate understanding of---the truly visionary insight: “The medium is the message”.
"UNDERSTAND" thy "evolving" consumer. ....
Do not chase, ape n mimic them. That will get you nowhere.
Charlie Brown
I have (only) an “instinctive” appreciation of the proposed thought.
But would be happy to have it explained to me at: charliebrownru@yahoo.com
1. The medium is the message ---is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
The phrase was introduced in his most widely known book:
Understanding Media: The Extensions of Man, published in 1964.
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
Question-What does this mean for marketers ?
Th implications for ---content and delivery.
2. I find it difficult to reconcile the thought with --- SPAM filters (on e-mail accounts), unwanted caller/SMS block list register (for cell phones) ,…etc-etc. Granted an individuals privacy concerns need to be addressed and ensured. Nevertheless…
Question-How are marketers using new media to ride clear over such hurdles ?
3. The jockeying between traditional media and new media seems inevitable. Then...
Question-How will traditional media re-invent itself to prevent (or defer) being swamped out by the new media ?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The Point: The flocking/herding presence of corporates and brands on “web era digital platform based social media” is a symptom of an inadequate understanding of---the truly visionary insight: “The medium is the message”.
"UNDERSTAND" thy "evolving" consumer. ....
Do not chase, ape n mimic them. That will get you nowhere.
Charlie Brown
Friday, December 31, 2010
MMXI & some date Trivia.
New Post (97) : MMXI & some date Trivia.
For my "kiddy" readers here's some number trivia:
2011 starts with 1.1.11
It will also have 11.1.11, 1.11.11, 11.11.11.
MMXI is 2011 in Roman Numerals, M meaning 1000, X meaning 10, and I meaning 1.
Here's wishing the kids loads of fun and frolic through 2011.
Charlie Brown
For my "kiddy" readers here's some number trivia:
2011 starts with 1.1.11
It will also have 11.1.11, 1.11.11, 11.11.11.
MMXI is 2011 in Roman Numerals, M meaning 1000, X meaning 10, and I meaning 1.
Here's wishing the kids loads of fun and frolic through 2011.
Charlie Brown
The MOTHER of all Mantras !
New Post (96) : The MOTHER of all Mantras !
The GAYATRI mantra.
Sanskrit: [in the original]
Om bhoor bhuvah svah |
Tat savitur varenyam bhargo devasya dhimahi |
Dhiyo yo nah pracho dayat ||
Hindi: [an interpretation]
Tu ne hamen utpanna kiya. Paalan kar rahaa hai tu.
Tujh se hee paate praana ham. Dukhi yon ke kashta hartaa hai tu.
Tera mahaan teja hai, chhaaya hua sabhi sthan.
Srishti ki vastu vastu mein tu ho rahaa vidya maan.
Teraa hi dharte dhyaana ham, maangte hain teri dayaa
Ishvara hamaari budhi ko, sreshtha maarga par chalaa.
English: [an interpretation]
Ishwara is cause of our existence and is dearer to us than our life. He ever keeps all his devotees deserving final emancipation and striving for it, aloof from all evil and gives them their desired bliss in ‘this’ very earthly life. He permeates the whole universe, keeps all beings under control and is abode of all. We should entertain him in our souls with the utmost love and devotion. He is the creator of the whole universe and the bestower of power upon his devotees. He is the illuminator of the souls of all and imparter of all bliss. He is, most acceptable, and he is pure intelligence. May he always safeguard our intellectual faculties from all evil that we might otherwise fall into, and lead them on to do only what is good.
Charlie Brown
The GAYATRI mantra.
Sanskrit: [in the original]
Om bhoor bhuvah svah |
Tat savitur varenyam bhargo devasya dhimahi |
Dhiyo yo nah pracho dayat ||
Hindi: [an interpretation]
Tu ne hamen utpanna kiya. Paalan kar rahaa hai tu.
Tujh se hee paate praana ham. Dukhi yon ke kashta hartaa hai tu.
Tera mahaan teja hai, chhaaya hua sabhi sthan.
Srishti ki vastu vastu mein tu ho rahaa vidya maan.
Teraa hi dharte dhyaana ham, maangte hain teri dayaa
Ishvara hamaari budhi ko, sreshtha maarga par chalaa.
English: [an interpretation]
Ishwara is cause of our existence and is dearer to us than our life. He ever keeps all his devotees deserving final emancipation and striving for it, aloof from all evil and gives them their desired bliss in ‘this’ very earthly life. He permeates the whole universe, keeps all beings under control and is abode of all. We should entertain him in our souls with the utmost love and devotion. He is the creator of the whole universe and the bestower of power upon his devotees. He is the illuminator of the souls of all and imparter of all bliss. He is, most acceptable, and he is pure intelligence. May he always safeguard our intellectual faculties from all evil that we might otherwise fall into, and lead them on to do only what is good.
Charlie Brown
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